Do the KIND Thing by Daniel Lubetzky

By Ekta R. Garg

April 1, 2015

Rated: Borrow it

After spending almost 20 years refining and building his business practices, KIND Healthy Snacks CEO Daniel Lubetzky shares his philosophy for those practices and his life in his brand new book, Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately. Lubetzky uses the book to recount the history of KIND as well as his life story: what prompted him to start KIND as well as his personal commitment to peace in conflict-ridden areas.

Lubetzky offers readers several interesting tidbits about his past: his parents lived through the Holocaust, and he learned from them the significance of kindness. Coupled with the entrepreneurial spirit that developed at a young age, Lubetzsky made a conscientious decision to emphasize kindness in all he did and couple that with business success. He refused early on to believe that he had to choose between the two; instead, he decided he would achieve both.

His life story emphasizes the necessity of hard work and perseverance. In 1994 Lubetzky lived in a miniscule apartment in New York City, trying to sell products for his company PeaceWorks. Lubetzky had developed PeaceWorks on the tenet of what he calls the AND principle: the idea that an organization can make a positive social change while turning a profit by offering the market something new.

Because of his lack of experience in business practices, however, PeaceWorks floundered in its early days. Lubetzky’s intentions brought Arabs and Israelis together to create Dead Sea products for sale; his inexperience prevented him from effectively marketing and selling the products. But Lubetzky didn’t let the setbacks discourage him. He continued to develop PeaceWorks and eventually create the KIND snack line.

Entrepreneurs may find Lubetzky’s book a source of inspiration, albeit a somewhat confusing one to follow. Following a coil-like pattern, Lubetzky moves from his personal experiences to his philosophies then to his business practices and back again. This format may make readers forget information from one track while Lubetzky follows a different one. Also his impassioned words emphasize his philosophies on every page. As a result readers may find the book well-intentioned but also a little heavy-handed.

In the end, however, readers will take away one main idea: Daniel Lubetzky harbors a deep commitment to making the world a better place. By using KIND as a platform, he intends to bring his ideas to fruition. Regardless of the minor flaws in the book, readers will appreciate Lubetkzy’s thoughts and will feel inspired to perform their own acts of kindness.

I recommend readers Borrow Do the KIND Thing.

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